Launch videos & distribution

Launch Videos for Startups

The media & distribution team for startup builders & backers.

Book a CallSee Our Launches
a16z
Merge
Parallel
Kalshi
Mecka
Anyway
Greptile
Merit
Netris
EON
Extropic
Odyssey

Launches

Product launches, funding announcements, category campaigns. We make the film and run the distribution that makes it viral.

Odyssey, Foundation World ModelsOpen case studyCase study

Odyssey

Foundation World Models

3.6M+ views

Atmanity, Atmee v2, a Real-Time Avatar ModelOpen case studyCase study

Atmanity

Atmee v2, a Real-Time Avatar Model

3.5M+ views

Kalshi, Prediction Markets / Financial ExchangeOpen case studyCase study

Kalshi

Prediction Markets / Financial Exchange

3.1M+ views

Extropic, Thermodynamic Computing HardwareOpen case studyCase study

Extropic

Thermodynamic Computing Hardware

800K+ views

Merge, AI Integrations PlatformOpen case studyCase study

Merge

AI Integrations Platform

410K+ views

Aether, Cloud Coding AgentsOpen case studyCase study

Aether

Cloud Coding Agents

650K+ views

Ridge, AI Sales IntelligenceOpen case studyCase study

Ridge

AI Sales Intelligence

470K+ views

Mecka, Robotics Data CompanyOpen case studyCase study

Mecka

Robotics Data Company

1M+ views

A16Z

Cosign, a Professional Network

49K+ views

Zynoptes, Simulation Engineer for RoboticsOpen case studyCase study

Zynoptes

Simulation Engineer for Robotics

190K+ views

Concentrate AI, HIPAA-Compliant AI GatewayOpen case studyCase study

Concentrate AI

HIPAA-Compliant AI Gateway

500K+ views

Kyrall, AI for Engineering DesignOpen case studyCase study

Kyrall

AI for Engineering Design

390K+ views

See every launch

Planning a launch?

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370,000,000+

combined views across 25 launches, 50 short form campaigns & socials

Launch Virality

How it works

From the first call to launch day, one team makes the film and runs the distribution behind it.

  1. 01

    Scope

    Timing constrains everything else.

    One call to settle what the launch has to achieve, who it has to reach, and when the window closes. Every decision after this one is shaped by that date.

  2. 02

    Concept

    A film has to argue something.

    We come back with the approach: what it argues, how it opens, and what the audience is left holding. A point of view, not a moodboard.

  3. 03

    Production

    The cut answers to the brief, not to taste.

    The film gets made. Every review runs against what the launch has to achieve, which is the only question that ends an argument about a cut.

  4. 04

    Distribution

    A film nobody sees is not a launch.

    Where the brief calls for it, creator seeding runs alongside the release and times it into a window where the audience is already paying attention.

    How distribution works

In their words

What they said after launch day.

Bryan Kim
“Great launch video! Stoked for the IRL event tonight.”
Bryan KimFormer Partner, a16zView launch
Guillaume Verdon
“Reception is overwhelmingly positive! Congrats guys!”
Guillaume VerdonCEO, ExtropicView launch
Shensi Ding
“People are loving the animations”
Shensi DingCEO, MergeView launch
Oliver Cameron
“TY! Great work.”
Oliver CameronCEO, OdysseyView launch

Common questions

Two weeks is typical, from kickoff to delivery. The schedule moves to fit your launch date, so tell us the window on the first call.

End to end production: scripting, narrative building, storyboarding, filming and animation. You also get 5 to 10 second teaser cuts for your launch thread, and we distribute the launch to the people who match your ICPs.

Yes. Several of the films in our portfolio carried a company's first public appearance, including Endeavor's emergence from stealth.

Both, and they work better together. The films that performed best in our portfolio had the creator campaign planned before the edit was finished, not bolted on after.

No. You fill out a kickoff form with your brand assets and record a short Loom explaining the product and how you want to launch it. We take it from there.

Both. Live action, from talking heads to creative launches, and animated launches built in motion graphics.

Unlimited. We revise the film until you are happy with it.

Yes. Funding announcements are one of the launches we make most, and the film is built to go out the day the raise goes public.

EPTA is headquartered in Italy, Pakistan and the United States. It is a global studio, and the team works from more than 15 countries.

Yes. We have taken on post-production alone where a client already had the material.

Next launch

Planning a launch?

Tell us what is launching and when. Thirty minutes is usually enough to know whether we are the right team for it.