Case study

Kalshi

How Kalshi launched six markets to 3.1M+ views

Six launch films in six months, from the midterms to the NFL season.

Views on X
Views on the music markets launch
1M+
Launch films
06

Kalshi × EPTA

Kalshi is the regulated prediction market in the United States. Tarek Mansour and Luana Lopes Lara founded it in 2018 after meeting at MIT, and in 2020 it became the first exchange approved by the CFTC to list contracts on the outcome of real-world events.

It now carries more than 90 percent of US prediction market activity. In May 2026 it raised $1 billion at a $22 billion valuation, in a round led by Coatue with Sequoia, a16z, Paradigm, IVP, Morgan Stanley and ARK Invest.

Between March and September 2026, as Kalshi opened new categories of market, we made the launch film for six of them.

The films

  1. Midterms Election Hub

    View on

    The Kalshi Election Hub: every race, every trade, every vote.

  2. Commodities

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    Oil, silver, soybeans, wheat. More commodities, traded 24/7.

  3. Music markets

    View on

    Drake, Taylor Swift, Bad Bunny. Weekly streams, traded like a ticker.

  4. KPI markets

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    Timed to the biggest earnings day in years: trade the numbers behind Big Tech.

  5. Art markets

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    Art has always been hard to price. Prediction markets change that.

  6. NFL Highlight Reel

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    Your 2025 NFL Highlight Reel: how you traded last season.

Next launch

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