Services

Launch films for startups

We make the film and run the distribution behind it. Product launches, funding announcements and category campaigns for founders, VCs and the companies they back.

What a launch film has to do

Most startup videos fail in the same way. They describe a product accurately to an audience that was never going to watch long enough to hear it. A launch film has a harder job than a product demo: it has to earn attention in a feed, explain something the audience has no existing category for, and leave them with a reason to care that survives the scroll.

That is the work. We have made films for companies announcing a new class of computing hardware, a $60M raise, a stablecoin, a prediction market on streaming numbers, and a satellite constellation coming out of stealth. The common thread is not a genre. It is that in each case the idea was unfamiliar and the window to land it was short.

What we make

01

Product launch films

The film that carries a launch day. Built to be understood without sound, in a feed, by someone who has never heard of you, and to hold up when a technical audience watches it a second time.

Recent work

02

Funding announcement videos

A raise has a short shelf life as a story. It gets announced well on the day or it becomes a line in someone else's newsletter. A funding film is a positioning document as much as a news item, and it gets read closely by the people deciding whether to start paying attention.

Recent work

03

Category campaigns

When the product does not fit an existing category, a single film is rarely enough. Category work means building the argument across multiple pieces and running them in sequence, so the audience arrives at the idea rather than being handed it.

Recent work

04

Distribution and amplification

A film nobody sees is not a launch. We run the distribution alongside the production: coordinated creator and influencer pushes, seeding with voices the target audience already trusts, and timing the release into a window where the audience is already paying attention.

Recent work

How distribution works

Who we work with

Startups at the point of a launch, a raise or a category push. The funds behind them, where a portfolio company needs a film and there is no internal team to make it. And occasionally public companies and enterprise platforms that need one asset to work in an investor conversation and a sales meeting at once.

Sectors we have worked in most: AI infrastructure and hardware, developer tools, fintech and prediction markets, robotics, crypto and real-world assets, and space. Clients include companies backed by a16z, Framework Ventures, Menlo Ventures and Kindred Ventures.

Common questions

Next launch

Planning a launch?

Tell us what is launching and when. Thirty minutes is usually enough to know whether we are the right team for it.