Case study

Kyrall

How Kyrall launched AI for engineering design to engineers on LinkedIn

Not a mesh. Not a rendering. Kyrall generates real, parametric 3D models, and the launch film had to prove it to the people least likely to believe it.

Reactions on LinkedIn
931
Comments on LinkedIn
157
Views on X
390K+

Kyrall 脳 EPTA

Kyrall is building AI that captures design intent in engineering. Upload specification documents, sizing tool results, requirements and past designs, and it builds a knowledge graph of how you work. Describe what you want to design, and it generates a fully parametric assembly grounded in that knowledge.

Osama Atwi and Ben Stickelbrucks founded it in Munich in 2025.

The brief

AI for CAD has a reputation problem with the people it is for. Engineers have seen text-to-3D demos before, and most of them end in a dead mesh nobody could send to a fab shop.

So the launch could not look like another demo. It had to show that Kyrall's output is real, editable geometry, without ever suggesting the tool replaces the engineer.

The film

We built the film around proof rather than promises: a working drone made from parts the system generated, held and turned in Osama's hands, so the output reads as manufacturable rather than merely rendered.

A physical part does the persuading a feature list cannot. We shot it live action, with Osama presenting, and kept the product's real output on screen.

The launch

Osama posted the film on LinkedIn and X on 6 July. LinkedIn is where engineers spend their time, and that is where it landed hardest: 931 reactions and 157 comments, many of them engineers asking how it works.

On X it passed 390,000 views.

Osama AtwiCo-founder, Kyrall

Today, we're officially launching Kyrall. 馃殌 Until now, AI models couldn't capture design intent in engineering. We're changing that.

Jul 6, 2026

931
Reactions
157
Comments
Osama Atwi@osaAtwi

Today, we're officially launching Kyrall Until now, AI models couldn't capture design intent in engineering. We're changing that.

Jul 6, 2026

390K+
Views
527
Likes
83
Reposts
70
Replies

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