Case study
How Odyssey launched Odyssey-3 to 2.1M+ views on a day's notice
Odyssey asked for a launch film 24 hours before Odyssey-3 went live. We delivered it inside that window and ran a creator wave behind the release.
- Views on X
- From brief to finished film
- <24h
- Reactions on LinkedIn
- 244
Odyssey × EPTA
Odyssey builds world models: AI that learns how the world looks and moves, and can simulate it. Oliver Cameron and Jeff Hawke founded it in 2023 after years in self-driving. Oliver co-founded Voyage, which Cruise acquired, and Jeff was an engineer at Wayve.
In June 2026 Odyssey raised a $310 million Series B at a $1.45 billion valuation, led by Natural Capital with Amazon, GV, AMD Ventures, EQT and IQT. On 15 September it unveiled Odyssey-3, a single foundation world model that can control robot arms, humanoids, cars and drones, and play video games.
The brief
Oliver came to us 24 hours before the launch, with the announcement set and no film to carry it. There was no room for a second round of anything.
Our team is in-house, from script to edit, so nothing waited on a handoff. We wrote, cut and delivered the launch film inside the day, in the new media style the moment called for: fast, clear and built to be watched in a feed.
The launch
The film went out with the announcement on X, and a creator wave ran behind it, timed to the release so the launch arrived with momentum instead of landing cold.
It passed 2.1 million views on X.
Next launch
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